Mes amis, I have adopted a lovely word in attempts to save it from extinction.
The word I adopted is vampirarchy, which refers to a set of ruling persons comparable to vampires. ((Is this a favourable association or not? I can’t tell.))
It is now my solemn duty to “use this word as frequently as possible from this day forth in conversation and correspondence”.
Given the state of the world, this should not be a terrible challenge, though I staunchly refuse to employ it in reference to ancient sparkling stalkers of young women. That would be quite inappropriate. (Italy’s right out.)
Adopt your own ailing word at savethewords.org. As you hover over various artfully depicted words, they cry out to be rescued from obscurity. It’s lovely.
Plus, you get a nifty certificate!